The strategy pathfinder: core concepts and live cases
Angwin, Duncan
Smith, Chris
Cummings, Stephen
39,17 €(IVA inc.)
INDICE: The Strategy Pathfinder Map. Introduction: Pathways to Strategy. Part I. The Strategic Environment. 1. Macro-Shocks. 2. Movers & Shakers. 3. Industry Dynamics. Part II. The Strategic Organization. 4. Corporate Strategy. 5. Strategic Positioning. 6. Corporate Identity. 7. Organic Strategy. Part III. Strategic Advances. 8. Crossing Borders. 9. Guiding Change. Part IV. Strategic Futures. 10. Sustain Ability. 11. Maverick Strategies. Using The Strategy Pathfinder for Assessments/Exams. Primary Chapter and Case Authors. Notes. References. Acknowledgements. Glossary. Integrating Cases. Index.
- ISBN: 978-0-470-68946-2
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 432
- Fecha Publicación: 21/01/2011
- Nº Volúmenes: 1
- Idioma: Inglés