The media industries and their markets: quantitative analyses

This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing. INDICE: Introduction to Quantitative Studies of Media Markets; P.Y Badillo& J.B.Lesourd - Impediments to a Global Information Society; R.G.Picard - Hybrid Business Models in Web 2.0 New Ventures; C.Garonne; F.Weygand - Managementof Hybrid Broadcasting Model: Seeking for Public and Commercial Interests; S.Z.Fiser - The Dynamics of Media Business Models: Innovation, Versioning and Blended Media; P.Y.Badillo; D.Bourgeois - The Dynamics of Media Concentration: the American Experience; E.M.Noam - Measuring Media Concentration; P.Iosifidis - Concentration in the Media Industry: Drivers and Quantitative Analysis. The Case of the French Press Industry; J.B.Lesourd; P.Y.Badillo - The Effects of Competition in the Profitability of European Television Channels; J.P.Artero , C.Etayo , M.Herrero, M.Medina; A.Sanchez-Tabernero - Preference for Flat-Rate Media Access Fees: A Behavioral Economics Interpretation; H.Mitomo; T.Otsuka -Explaining Prices Paid for Television Ad Time: The Purchasing Profile Model; W.W.Fu, H.Li; S.Wildman - Advertising Media Strategies in the Film Industry; C.Elliott; R.Simmons - Demand for Movies in Europe and the Effects of MultiplexDiffusion: A Panel Approach; O.Dessy; M.Gambaro - Quantitative Studies on Media Markets: Concluding Comments; O.Güvenen -

• ISBN: 978-0-230-27770-0
• Editorial: Palgrave Macmillan
• Encuadernacion: Cartoné
• Páginas: 256
• Fecha Publicación: 10/09/2010
• Nº Volúmenes: 1
• Idioma: Inglés