Strategy, structure and culture: an innovative management approach

This book provides fundamental management knowledge for executives and students in the economics and management studies faculties of colleges and universities. It is aimed at all readers who would like to obtain basic business knowledge in a clearly structured way on the basis of functional management studies.Fundamental aspects of management are described, on the basis of which a model of the enterprise is sketched. This allows the readers to find their way around easily, to reflect, then to set new approaches in context and examine themin a critical light. The practical examples, the interpretation questions, and the short case studies at the end of the chapters simplify the switch from theory to practice. Professor Rico J. Baldegger ist Professor für Entrepreneurship und Management sowie Direktor des Instituts für Entrepreneurship und KMU an der Hochschule für Wirtschaft (HSW) in Fribourg (Schweiz). INDICE: Part A: introduction 1. Basic models of the enterprise Part B: System-oriented management 2. The systemic approach 3. Management cybernetics 4. Holistic problem-solving methods 5. Synthesis – holistic management Part C: The magic trilogy 6. Strategy 7. Organization 8. Culture Part D: Integration – strategy, structure and culture 9. Corporate development

• ISBN: 978-3-8349-3193-1
• Editorial: Springer
• Encuadernacion: Rústica
• Páginas: 360
• Fecha Publicación: 01/05/2012
• Nº Volúmenes: 1
• Idioma: Inglés