This is a manageable introduction to all the theories and approaches that make up media studies. The book is accompanied by extensive textual and online resources to give readers guidance at every step. Offering a truly global approach, this is a cutting edge text for todayb s students seeking to understand worldwide media, past and present. ÍNDICE: - PART I: CONVERGENCES - Introduction - Technologizing the World -A Global View - PART II: THEORIES - Classics in Media and Effects - Classics in Media and Ideology - Classics in Reasoning About Information and its Ownership - PART III: CONTENT, AUDIENCES AND EFFECTS - Information Warfare and Modern Propaganda - Transforming Cultures - Brand China and Bollywood India - PART IV: STRUCTURES AND ORGANISATION - Governance and Digital Identities - Interactive Media and News - Media Economics - Games - Media Research - Conclusion
- ISBN: 978-0-230-55162-6
- Editorial: Palgrave Macmillan
- Encuadernacion: Rústica
- Páginas: 360
- Fecha Publicación: 05/12/2008
- Nº Volúmenes: 1
- Idioma: Inglés