The Visual Identity of the Book: From the Renaissance to the Digital Age

The Visual Identity of the Book: From the Renaissance to the Digital Age provides a framework that considers the 'materiality' of the book (from printed to digital/electronic), the aspects of the stakeholders in the publishing chain, the traditional and ongoing promotion strategies, reader engagement, and personalized publishing services. The aim of the book is to interpret current issues in the publishing industry and to provide an overview of the evolution of the visual appearance/identity of the book in order to approach and explain current issues and to discuss aspects of visual information and aesthetics of the book.Other sections introduce promotion strategies, publish policies, and provide a methodological framework that can also be used in the book business. Discusses the use of reader engagement and personalized publishing servicesIntroduces a new methodological framework that may serve for a theoretical approach to understanding the changing role of the bookProvides a framework that considers the 'materiality' of the book (from printed to digital/electronic) INDICE: 1. Introduction. The visual identity of the book2. Through the page: The evolution of the visual identity of the book form the Gutenberg Age to today3. Converged aesthetics: Personalized publishing services then and now4. Conclusions: challenges and opportunities

• ISBN: 978-0-443-19167-1
• Editorial: Chandos Publishing
• Encuadernacion: Rústica
• Páginas: 200
• Fecha Publicación: 01/03/2025
• Nº Volúmenes: 1
• Idioma: Inglés