Current, comprehensive, and cutting edge, "Entrepreneurship: A Process Perspective, 2e" equips potential entrepreneurs with the tools and insight for success. With solid theory and relevant examples, this thorough resource covers theentire process of building a business. Seasoned instructors and entrepreneurial authorities, Professors Baron and Shane deliver a practical, applied process approach with a multidisciplinary perspective, drawing on knowledge from thestudies of economics, psychology, and other areas. The book begins with recognizing opportunity and building a team, and then moves through assembling finances, the business plan, legal issues, marketing, growth, and exit strategies.Rather than getting bogged down in excessive discussions of theory, Baron andShane use real-world examples to illustrate how students can apply chapter concepts to their own business ventures.Thoroughly updated and revised based on student and professor feedback, the second edition adds a chapter on legal issues specific to entrepreneurs - including intellectual property considerations- and an appendix on key accounting principles entrepreneurs should know. A new chapter on growth strategies for new ventures is coupled with a chapter on managing new ventures for growth. In addition, new boxed features shed light on common myths and misperceptions about entrepreneurship. The book is also packed with hands-on applications - including a case written specifically for each chapter - giving students experience putting text concepts into real-world action.
- ISBN: 978-0-324-53969-1
- Editorial: South Western
- Encuadernacion: Rústica
- Páginas: 476
- Fecha Publicación: 01/05/2008
- Nº Volúmenes: 1
- Idioma: Inglés