The golden crossroads: multidisciplinary findings for business success from the worlds of fine arts, design and culture

This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and other creative industry leaders. INDICE: Acknowledgments - General Introduction - The 'Golden Crossroads' Manifesto - Introduction Section I: Methodologies and Perspectives - The Approach Behind this Book - Diverse Perspectives on Fine Arts - Introduction SectionII: Protagonists and Movements - Psychology of the Arts: How it Works for Work - Art Movements and the Art of Marketing Brands - Introduction Section III: Relationships and Museums - The Art of Relationships: From Communities to Collections - Between 'Ideology' and 'Space' the Museum Experience - Introduction Section IV: 'Design and Futures' - Design: Directions Towards the Future - Regional Gods: The Emergence of New Geographies in the World of Fine Arts and Creativity - The Future of Fine Arts - According to the Rest of Us - Conclusions - Bibliography

• ISBN: 978-0-230-22418-6
• Editorial: Palgrave Macmillan
• Encuadernacion: Cartoné
• Páginas: 240
• Fecha Publicación: 09/10/2009
• Nº Volúmenes: 1
• Idioma: Inglés