Content nation: surviving and thriving as social media technology changes our lives and our future

INDICE: Introduction: Chasing the Mammoth. 1. Content Nation: A World of Influential Content Providers Declares its Citizenship. 2. What Makes Social Media Tick: Seven Secrets of Social Media. 3. Social Structure in Content Nation:Changing Tribes, New Leaders. 4. The New Media: Content Nation Challenges theFundamentals of Marketing. 5. The New Work: Content Nation Challenges the Future of Today's Enterprises. 6. The New Politics: Content Nation Redefines How Citizens Influence Governments. 7. The New Society: Content Nation Redefines How People Live Their Lives. 8. The New Survival: Content Nation Redefines the Future of Humanity. 9. The New Success: How to Survive and Thrive in Content Nation. 10. The New Epoch: Life in a Future Built on Content Nation. 11. Conclusion: The Evolving Conversation of Content Nation.

• ISBN: 978-0-470-37921-9
• Editorial: John Wiley & Sons
• Encuadernacion: Rústica
• Páginas: 368
• Fecha Publicación: 13/01/2009
• Nº Volúmenes: 1
• Idioma: Inglés