Open services innovation: rethinking your business to grow and compete in a new era
Chesbrough, Henry William
31,34 €(IVA inc.)
INDICE: Acknowledgments. Introduction: Open Services and Innovation. 1 The Case for Open Services Innovation. Part 1: A Framework to Spur Innovation and Growth. 2 Think of Your Business as a Services Business. 3 Co-Create with YourCustomers. 4 Extend Services Innovation Outside Your Organization. 5 Transform Your Business Model with Services. Part 2: Open Services Innovation in Practice. 6 Open Services Innovation in Larger Companies. 7 Open Services Innovation in Smaller Companies. 8 Open Services Innovation for Services Businesses. 9 Open Services Innovation in Emerging Economies. 10 Open Services Innovation: The Way Forward. Notes. The Author. Index.
- ISBN: 978-0-470-90574-6
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 256
- Fecha Publicación: 30/12/2010
- Nº Volúmenes: 1
- Idioma: Inglés