Mass customization: an exploration of European characteristics
Coletti, Paolo
Aichner, Thomas
51,95 €(IVA inc.)
Highlights the commercial exploitation of invasive decapods. Provides a complete overview on mass customisation theories and implementation strategies Includes 11 examples of mass customization implementation in different sectors Based on a marketing survey with over 500 european respondents
- ISBN: 978-3-642-18389-8
- Editorial: Springer Berlin Heidelberg
- Encuadernacion: Rústica
- Páginas: 100
- Fecha Publicación: 18/03/2011
- Nº Volúmenes: 1
- Idioma: Inglés