Business research: a practical guide for undergraduate and postgraduate students

Business Research is a practical guide for students undertaking a research project for the first time, whether at undergraduate or postgraduate level. Practical in orientation, the book provides students with the tools they need to successfully undertake their research, as well as providing thorough coverage of conceptual issues. INDICE: Preface - 1 Understanding research - 2 Making academic decisions -3 Dealing with practical issues - 4 Identifying your research paradigm - 5 Choosing a methodology - 6 Searching and reviewing the literature - 7 Writing your research proposal - 8 Collecting qualitative data - 9 Analysing qualitativedata - 10 Collecting data for statistical analysis - 11 Analysing data using descriptive statistics - 12 Analysing data using inferential statistics - 13 Writing up the research - 14 Troubleshooting - Glossary - References - Index ofnames - Index of subjects -

• ISBN: 978-1-4039-9247-5
• Editorial: Palgrave Macmillan
• Encuadernacion: Rústica
• Páginas: 376
• Fecha Publicación: 09/02/2009
• Nº Volúmenes: 1
• Idioma: Inglés