Consumed: rethinking business in the era of mindful spending

Consumed: rethinking business in the era of mindful spending

26,10 €(IVA inc.)

Consumed is a forward-thinking look at how shoppers, and consumption, have changed, now and for the foreseeable future, and how businesses must rethink their strategies in order to thrive in this new economic landscape. INDICE: - Acknowledgments - Preface: All Maxed Out? - PART I: UNLEASHED: THE SHOPPER WITHIN - The Birth of Consumerism - Eating the World - Consumerism Hits the Wall - PART II: THE FOUR PARADIGMS OF THE MINDFUL SHOPPER - EmbracingSubstance - Rightsizing - Growing Up - Seeking Purposeful Pleasure - PART III: MARKETING TO THE NEW CONSUMER - Triggers for Change - Satisfying the Substance Shopper - Speaking the Language of Mindful Consumption - Beyond Consumption: What's Next? - Appendix: Findings from Euro RSCG Worldwide's The New Consumer Study -

  • ISBN: 978-0-230-10178-4
  • Editorial: Palgrave Macmillan
  • Encuadernacion: Cartoné
  • Páginas: 256
  • Fecha Publicación: 06/08/2010
  • Nº Volúmenes: 1
  • Idioma: Inglés