Marketing channels: international version

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

• ISBN: 978-0-13-127555-3
• Editorial: Pearson/Prentice Hall
• Encuadernacion: Rústica
• Páginas: 624
• Fecha Publicación: 01/05/2008
• Nº Volúmenes: 1
• Idioma: Inglés