The art of the pitch: persuasion and presentation skills that win business
Coughter, Peter
Through an engaging and humorous narrative, Peter Coughter presents the toolshe designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation. PETER COUGHTER President of Coughter & Company consulting firm, whichconsults with leading advertising agencies around the world.He is also a partner inBig Image Graphics and former President of Siddall, Matus & Coughter, a successful advertising and public relations firm.He also is a professor at the VCU Brandcenter at Virginia Commonwealth University, USA. INDICE: Foreword - White Spaces - How we Connect - The Power of Emotion - How to Be - The Thin Line - Thoughtfulness - The Way we Say Things - It's MoreImportant to be Passionate About the Work - You Gotta be You - Before You Do Anything - Death by Deck - Organizing the Presentation - Rehearse, Rehearse, Rehearse - Own It - Getting Started - What They See is What You Get - Humor Vs.Jokes - Punctuation - You Never Know - Standing Up
- ISBN: 978-0-230-12051-8
- Editorial: Palgrave MacM
- Encuadernacion: Cartoné
- Páginas: 256
- Fecha Publicación: 03/02/2012
- Nº Volúmenes: 1
- Idioma: Inglés