Counter strategies in global markets

Counter strategies in global markets

33,96 €(IVA inc.)

Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companiesin technology-based B2B markets. OLAF PLÖTNER Associate Dean of Executive Education at ESMT European Schoolof Management and Technology, Germany, and Managing Director of ESMT Customized Solutions GmbH. INDICE: Introduction - ZPMC, China - The Classical Success Story - On War - Attacking Abroad: No Frills Technology For The Emerging Markets - Products That Can't Be Copied: Highly Complex Services (HCS) - Corporate Perspectives: Hybrids - Conclusion -

  • ISBN: 978-0-230-30131-3
  • Editorial: Palgrave MacM
  • Encuadernacion: Cartoné
  • Páginas: 192
  • Fecha Publicación: 09/12/2011
  • Nº Volúmenes: 1
  • Idioma: Inglés