Local Online Advertising For Dummies shares the expertise of advertising professionals who have focused exclusively on online ads for local markets. The book covers the steps in the process of launching an effective campaign. The book's Parts include: Creating a plan - overview of the options, researching youraudience, and setting goals. Building a site - taking the necessary first step in advertising: creating the Web property where would-be customers will go after finding your site. Includes how-to information on creating effective landing pages. Driving traffic - the biggest part of the puzzle, getting would-be customers on to your site via search engine optimization, AdWords, display advertising, e-mail blasts, and social media marketing. Converting browsers into customers - employing online tools like video, chat, blogs, online scheduling,mailing lists, and online offers to win customers and keep them coming back. The part of tens - lists that add insight to the topic. Includes ten steps to finding an advertising partner and ten common mistakes. The book also includesa consumer offer that will either allow readers one free month of Yodle's lowest service level ($25 value) or up to $100 in free ad credits for full clients.This book is written by a trio of advertising professionals with Yodle, a NewYork-based firm specializing in local online advertising. Yodle CEO Court Cunningham has also worked with Community Connect and DoubleClick. He's publishedseveral articles on online advertising. Stephanie Brown is Yodle's Web development and online marketing expert.
- ISBN: 978-0-470-49742-5
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 384
- Fecha Publicación: 20/04/2010
- Nº Volúmenes: 1
- Idioma: Inglés