Take advantage of Google Analytics' powerful and free tools to understand exactly how users behave when they visit your website or use your web application. This book shows you how to probe general traffic, marketing, and ecommerce information with these tools, and teaches you how to supplement them with add-ons and external tools when you want to dig even deeper. You'll also learn how to create custom reports to analyze specific issues.Justin Cutroni is a web analytics expert with a background in software and process engineering, project management, and managing business relationships. For the past four years, he has focused much of his effort on the Google suite of online business tools, including Google Analytics. Justin consults with organizations of all sizes on how they can use Google Analytics to make better business decisions.
- ISBN: 978-0-596-15800-2
- Editorial: O'Reilly
- Encuadernacion: Rústica
- Páginas: 175
- Fecha Publicación: 31/07/2010
- Nº Volúmenes: 1
- Idioma: Inglés