Nonprofit Essentials: The Annual Campaign describes how to run a well-managedand well-coordinated annual campaign effort from the perspective of the largeor small nonprofit organization. It focuses on the impact and power generatedby this effort to tell the story of the nonprofit organization in the community and to its constituents. It also focuses on the critical work of engaging people in the conversations that are necessary, not only for them to make charitable gifts, but also for them to fully engage in the important work of the nonprofit charity. The book centers on real world campaigns and best practices in the 21st century regarding annual support. The concentration is on the best of traditional annual support campaign practice incorporated into new efforts regarding donor acquisition, stewardship, and the virtual world. The book willalso address other aspects of the annual fund including but not necessarily limited to special events, grants, federated campaign efforts, the United Way, Earth Share, and others.
- ISBN: 978-0-470-43863-3
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 312
- Fecha Publicación: 02/09/2009
- Nº Volúmenes: 1
- Idioma: Inglés