Roar! get heard in the sales and marketing jungle: a business fable

In this captivating parable, readers follow Ryan Miller--an executive struggling with reduced sales in a challenging economy--as he reconnects and learns from his old New Jersey high school friend Lenny Bernstein, now a Brooklyn Hasidic Jew who is having great success in his packaging business. Over a series of lunches at kosher restaurants throughout New York City, Lenny shares insights that have driven his sales through the roof, while allowing him to run his business efficiently and still have plenty of time for family. In addition, theauthors have developed a simple mnemonic device to help the reader remember the actual process of communicating effectively with buyers: Recognize the buyer to whom you are communicating. Observe from the buyer's perspective. Acknowledge the buyer's position. Resolve the buyer's issues.Kevin Daum (New York, NY) (www.taeinternational.com) is the founder of ‘The Awesome Experience (TAE) International,’ a marketing consultancy, and a principal in Gazelles Strategic Marketing, a division of Gazelles, Inc. (www.gazelles.com). He was previously an Inc 500 entrepreneur, whose sales and marketing techniques resulted in more than $1 billion in sales with a 95 percent pull-through rate. Kevin is a graduate of the MIT Entrepreneurial Executive Leadership program and former board member of the Entrepreneur's Organization (7200 CEOs). Kevin and his team of consultants deliver talks and training on customer experience, marketing, and creativity. with Daniel A. Turner. Turner organizes speaking events worldwide for members of the Entrepreneur's Organization.

• ISBN: 978-0-470-59879-5
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 224
• Fecha Publicación: 28/04/2010
• Nº Volúmenes: 1
• Idioma: Inglés