Qualitative research methods in public relations and marketing communications
Daymon, Christine
Holloway, Immy
43,09 €(IVA inc.)
This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.
- ISBN: 978-0-415-47118-3
- Editorial: Routledge
- Encuadernacion: Rústica
- Páginas: 384
- Fecha Publicación: 27/08/2010
- Nº Volúmenes: 1
- Idioma: Inglés