Rapid Sensory Profiling Techniques: Applications in New Product Development and Consumer Research

Rapid Sensory Profiling Techniques: Applications in New Product Development and Consumer Research, Second Edition presents the latest findings and recommendations on the proper choice and use of rapid product profiling methods. Each chapter is written by a key opinion leader on a specific method with discussions on theory, pros, cons and the application of each method that is demonstrated through a case study. This valuable resource educates and empowers those working in research and development on how to meet shorter product turnaround times at lower cost and with no compromise on quality. This book is not just needed by the scientific community, it is an essential must have in an industry challenged by a speed to market mantra. Includes overviews of method principles, pros and cons, and real case studies showing how to set-up, execute, analyze and present findings to stakeholdersProvides readers with a set of tools that are more rapid, more agile, and more cost efficient when compared to more traditional methodsEducates and empowers those working in research and development on how to meet shorter product turnaround times INDICE: 1. The use of rapid sensory methods in R&D and research: an introduction 2. Alternative methods of sensory testing: advantages and disadvantages 3. Measuring sensory perception in relation to consumer behavior 4. Insights into measuring emotional response in sensory and consumer research 5. Expedited procedures for conceptual profiling of brands, products and packaging 6. Flash Profile, its evolution and uses in sensory and consumer science 7. Free sorting as a sensory profiling technique for product development 8. Free multiple sorting as a sensory profiling technique 9. Napping and sorted Napping as a sensory profiling technique 10. Polarized sensory positioning (PSP) as a sensory profiling technique 11. Check-all-that-apply (CATA) questions with consumers in practice: experimental considerations and impact on outcome 12. Open-ended questions in sensory testing practice 13. Temporal dominance of sensations (TDS) as a sensory profiling technique 14. Ideal profiling as a sensory profiling technique 15. Adoption and use of Flash Profiling in daily new product development: a testimonial 16. Improving team tasting in the food industry 17. Alternative methods of sensory testing: working with chefs, culinary professionals and brew masters 18. Sensory testing with flavourists: challenges and solutions 19. Projective Flash Profile from experts to consumers: a way to reveal fragrance language 20. Use of rapid sensory methods in the automotive industry 21. Testing consumer insight using mobile devices: a case study of a sensory consumer journey conducted with the help of mobile research 22. Sensory testing in new product development: working with children 23. Sensory testing in new product development: working with older people 24. Use of AI: open data 25. TCATA: application to industry to unravel product temporality to improve product performance 26. The Ideal Pair Method

• ISBN: 978-0-12-821936-2
• Editorial: Woodhead Publishing
• Encuadernacion: Rústica
• Páginas: 584
• Fecha Publicación: 01/05/2021
• Nº Volúmenes: 1
• Idioma: Inglés