This book shows how to build successful luxury brands using the power of sensory science and physiology. The author introduces – based on inspiring business cases like BMW, Louis Vuitton, Chanel, Hermès, Montblanc, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
- ISBN: 978-3-319-71555-1
- Editorial: Springer
- Encuadernacion: Cartoné
- Páginas: 180
- Fecha Publicación: 09/04/2018
- Nº Volúmenes: 1
- Idioma: Inglés
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