International Business 4E" provides students with the attitudes, knowledge, and skills for entry-level international business and marketing occupations. Content includes political, legal, financial, economic and social/cultural considerations. Students will be able to understand and compare the way in which business and marketing is conducted domestically versus internationally. The text covers real-world applications, projects, technology, ethics, and cross-curricular links. Students will find the communication sections particularly useful in helping them prepare international communication and trade documentation.The technology coverage from a global perspective helps students research andprepare interactive multimedia presentations.
- ISBN: 978-0-538-45042-3
- Editorial: South Western
- Encuadernacion: Cartoné
- Páginas: 621
- Fecha Publicación: 01/03/2010
- Nº Volúmenes: 1
- Idioma: Inglés