A first of its kind to focus on the management of health-care related biotechnology, this text is a resourceful practical guide that assists all healthcarerelated biotech professionals in their day-to-day activities. The book contains chapters on bioeconomy, biolicensing, biofinance, biopartnering, biodrug research, biomarketing planning, biopromotion, product life cycle management, and biobusiness models, among others. Written by a well-established professionaland registered pharmacist, this reference is appropriate for graduate students and industry professionals. It contains over 350 tables and figures and end-of-section problems accompany each chapter. There are also extensive references following each chapter to enhance further study.
- ISBN: 978-1-4398-4746-6
- Editorial: CRC Press
- Encuadernacion: Cartoné
- Páginas: 768
- Fecha Publicación: 06/12/2010
- Nº Volúmenes: 1
- Idioma: Inglés