Facebook Marketing For Dummies will focus on strategies, tactics and techniques, combined with real-world case studies to provide the novice to expert marketers with the knowledge he or she needs to lead their organization into the world of Facebook marketing. It fills a void in the present marketplace for reliable, responsible and ethical business and marketing practices within Facebook. Topics covered include: The basics of viral marketing Beacon, Facebook's advertising system Setting up a business profile page Hosting an event in Facebook Strategies for successful Facebook advertising campaigns Tracking your ROI Monitoring your reputation inside Facebook Creating widgets and Facebook applications
- ISBN: 978-0-470-48762-4
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 360
- Fecha Publicación: 29/09/2009
- Nº Volúmenes: 1
- Idioma: Inglés