Full-color, completely current, and packed with real-world cases and practical applications, this market-leading text brings retailing to life, vividly illustrating how fun, exciting, challenging, and rewarding a career in retailing can be, while helping you hone your skills and creativity to prepare for success in the fast-moving retail industry. INDICE: Part I: INTRODUCTION TO RETAILING. 1. Perspectives on Retailing. 2. Retail Strategic Planning and Operations Management. Part II: THE RETAILING ENVIRONMENT. 3. Retail Customers. 4. Evaluating the Competition in Retailing. 5. Managing the Supply Chain. 6. Legal and Ethical Behavior. Part III: MARKET SELECTION AND LOCATION ANALYSIS. 7. Market Selection and Retail Location Analysis. Part IV: MANAGING RETAIL OPERATIONS. 8. Managing a Retailer's Finances. 9. Merchandise Buying and Handling. 10. Retail Pricing. 11. Advertising and Promotion. 12. Customer Service and Retail Selling. 13. Store Layout and Design. Part V: RETAIL ADMINISTRATION. 14. Managing People. Appendix. Glossary. Index.
- ISBN: 978-0-538-75507-8
- Editorial: South Western College
- Encuadernacion: Rústica
- Páginas: 656
- Fecha Publicación: 18/03/2010
- Nº Volúmenes: 1
- Idioma: Inglés