Creative cost-benefits reinvention: how to reverse commoditization hell in the age of customer capitalism

Using concrete examples this book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. CHRISTIAN DUSSART Professor of Marketing at HEC Montreal and ContributingEditor of Décisions Marketing. INDICE: - All you Need is C(L)Ash - ABCs of COMMODITIZATION - The Tide of Commoditization - New Markets, New Behaviors: A Global Shift - Defining Prerequesites (and Ideals) Prior to Action - The Value-For-Money Business Perspective - Re-Reinventing Business Models - Reversing the Tide of Commoditization Constructively - A New Integrated Set Of Business Logics - Approaches to CVC: TheDisruption Spectrum - Conclusion

• ISBN: 978-0-230-10530-0
• Editorial: Palgrave MacM
• Encuadernacion: Cartoné
• Páginas: 192
• Fecha Publicación: 19/01/2011
• Nº Volúmenes: 1
• Idioma: Desconocido