The new pioneers: sustainable business success through social innovation and social entrepreneurship

The chief purpose of the book is to show that the concept and principles of social entrepreneurship have potential everywhere, not just among the idealistic few. Social Entrepreneurs hold the key to the future way of doing business and solving social problems. They show that social and economic development cango hand in hand. The book sets the scene by creating an overview of current social megatrends affecting business and society. It then goes on to show how businesses, non-profits and society can benefit from the innovative forces of social entrepreneurship and how they can create sustainable growth and development through social innovation and social business. It introduces, defines and illustrates the concepts of social innovation and social entrepreneurship witha wide variety of international cases that illustrate how social entrepreneurs have created successful businesses built on a social mission. The author provides practical methods and principles for NGOs and commercial companies that want to create social business. The New Pioneers will guide and inspire readers towards innovative thinking and sustainable practices that can generate bothhuman and economic growth.

• ISBN: 978-0-470-74842-8
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 280
• Fecha Publicación: 23/07/2010
• Nº Volúmenes: 1
• Idioma: Inglés