The sponsorship handbook: essential tools, tips and techniques for sponsors and sponsorship seekers
Fenton, William
Collett, Pippa
39,17 €(IVA inc.)
INDICE: Foreword (Karen Earl, Chairman of the European Sponsorship Association). Preface. About the Authors. Acknowledgements. Introduction to Sponsorship. Part I Sponsors. Chapter 1 Developing Sponsorship Strategy. Chapter 2 Planning for Success. Chapter 3 Sponsorship Implementation. Chapter 4 Sponsorship Evaluation. Part II Sponsorship Seekers. Chapter 5 Developing a Sponsorship Strategy. Chapter 6 Essential Sales Preparation. Chapter 7 The Sales Process. Chapter 8 Servicing and Renewal. Chapter 9 Sponsorship in the Future. Glossary ofTerms Commonly Used in Sponsorship. Index.
- ISBN: 978-0-470-97984-6
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 264
- Fecha Publicación: 11/02/2011
- Nº Volúmenes: 1
- Idioma: Inglés