Intellectual property for managers and investors: a guide to evaluating, protecting and exploiting IP
Frank, Steven J.
47,04 €(IVA inc.)
Competing and succeeding in today’s marketplace requires an in-depth understanding of intellectual property (IP). This 2006 book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.
- ISBN: 978-1-107-40746-6
- Editorial: Cambridge University
- Encuadernacion: Rústica
- Páginas: 182
- Fecha Publicación: 01/09/2012
- Nº Volúmenes: 1
- Idioma: Inglés