This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Googles expert consultant teaches to Fortune 500 companies in his seminars. Advanced AdWords willprovide deep insight into AdWords functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns. This book gives advancedinsight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign. Expert author BradGeddes shows readers the best tools and techniques for keyword research, including negative keywords. He delves into crucial landing page considerations, shows how to craft winning ad copy, and explores advanced PPC campaign optimization techniques, including how to optimize for a good quality score. Advanced AdWords also explores the intricacies of the Content Network and offers deep information about how to interpret reports, target internationally and locally,and effectively use the AdWords Editor for even thousands of keywords and ad copy configurations. The book then explores advanced bidding strategies, showshow to best organize and manage an AdWords account, and explains how best to test everything from landing pages to ad copy. Finally, the book concludes with detailed chapters on understanding, interpreting, and acting upon the detailed AdWords reports so that readers can confidently make decisions that will positively impact their own campaign. Advanced AdWords is the ultimate step-by-step guide for developing advanced AdWords expertise. It is detailed, in-depth,and full of insights, techniques, tips, tactics and fascinating real-world case studies. The book will have very high visibility in the PPC community as itwill feature a foreword from a Google AdWords insider, an AdWords coupon, andpraise quotes from PPC industry notables.AdWords expert Brad Geddes (Falls Church, VA) is an internet marketing consultant and the first and only Advanced AdWords Seminar leader that Google selected to conduct seminars for top businesses. He has advised such companies as Amazon, Red Lobster, Encyclopedia Britannica, and other Fortune 500 companies. Brad maintains a very popular PPC blog (bgTheory.com) and writes for such top online destinations as Search Engine Land and Web Master World. He is also a popular speaker at such conferences as Search Engine Strategies, ad:tech, SMX Advanced, SMX Local, PubCon, and others.
- ISBN: 978-0-470-50023-1
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 552
- Fecha Publicación: 21/04/2010
- Nº Volúmenes: 1
- Idioma: Inglés