This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
- ISBN: 978-3-319-17616-1
- Editorial: Springer
- Encuadernacion: Cartoné
- Fecha Publicación: 14/06/2015
- Nº Volúmenes: 1
- Idioma: Inglés