Social marketing to the business customer: listen to your B2B market, generate major account leads, and build client relationships

INDICE: Chapter 1 The Changing Rules Of B2B Marketing. Chapter 2 Seven WaysYou Can Use Social Media. Chapter 3 Winning Buy-In and Resources. Chapter 4 Creating a Social Organization. Chapter 5 Creating & Enforcing Social Media Policies. Chapter 6 Learning By Listening. Chapter 7 Understanding Search. Chapter 8 Public Platforms. Chapter 9 A Non-Techie's Guide to Choosing Platforms. Chapter 10 Social Platforms in Use. Chapter 11 Pick Your Spots: Planning Social Marketing Campaigns. Chapter 12 Lead Generation. Chapter 13 Profiting From Communities. Chapter 14 Return On Investment. Chapter 15 What's Next For B2B Social Media? Appendix A Elements of a Social Media Policy.

• ISBN: 978-0-470-63933-7
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 272
• Fecha Publicación: 29/12/2010
• Nº Volúmenes: 1
• Idioma: Inglés