Global political marketing
32,58 €(IVA inc.)
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.
- ISBN: 978-0-415-50046-3
- Editorial: Routledge
- Encuadernacion: Rústica
- Páginas: 302
- Fecha Publicación: 01/11/2011
- Nº Volúmenes: 1
- Idioma: Inglés