Social media strategies for professionals and their firms: the guide to establishing credibility and accelerating relationships

Showing professionals and/or their marketers how to accomplish familiar marketing tactics in newer, slightly different ways, Social Media for Professionalsand Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own personal brand and on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach INDICE: "Foreword. Preface. Acknowledgments. Part 1: What. What Firms Needto Know About Social Media. The basics about social media, its origin, and how it easily fits into your marketing mix. Explore guidelines and policies thataddress user's most common concerns. Chapter 1: Defining and Understanding Social Media. Chapter 2: Social Media Policies and Guidelines: Rules of Engagement. Chapter 3: Comparing Today's Most Popular Social Media. Part 2: Why. The ""Why"" Behind Using Social Media. Detailed strategic ideas, tactical approaches, and planning guidance for making social media a vibrant part of your integrated marketing plan. Chapter 4: Finding Business Purpose in Social Media. Chapter 5: Strategy Begins With Who. Chapter 6: Integrated Marketing Tactics. Chapter 7: Case Studies and Examples. Part 3: How. How to Set up and Use the Tools. Specific techniques and implementation advice so you can save time and improve results with LinkedIn, Twitter, Facebook and blogs. Chapter 8: LinkedIn Chapter 9: Twitter Chapter 10: Facebook Chapter 11: Self-Publishing with Blogs Part 4: Tips. Tips to Being Effective Online. Improve your experience and your outcome with these best practices for publishing, interacting, handling crises,and even ""begging out"" of using social media. Chapter 12: Writing for the Web. Chapter 13: Social Media Etiquette. Chapter 14: Best Practices. Notes. Glossary. About the Author. Index."

• ISBN: 978-0-470-63310-6
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 400
• Fecha Publicación: 08/12/2010
• Nº Volúmenes: 1
• Idioma: Inglés