A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into seven steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material. Essential methods and tools of strategic planning are explained and their application is illustrated through examples Book looks at the problem as a whole and offers an integrated approach to solving it INDICE: Introduction.- Part I: Idea of strategic planning.- Part II: Process of strategic planning and resulting documents.- Part III: Project planning,analysis and mission statement revision.- Part IV: Developing the corporate strategy.- Part V: Developing the business strategies.- Part VI: Implementing, assessing and approving the strategies.- Final remarks.
- ISBN: 978-3-540-68579-1
- Editorial: Springer
- Encuadernacion: Cartoné
- Páginas: 363
- Fecha Publicación: 01/06/2008
- Nº Volúmenes: 1
- Idioma: Inglés