An essential guide to the current state of Market Entry in Japan that illustrates the challenges, opportunities and routes to successfully doing business in Japan. It offers a short but scientifically well-founded overview of the ways into the Japanese market that promise success. ÍNDICE: - Introduction - Japan: An Island Kingdom with Many Different Facets - Society in the 21st century - Japanese Management - The Japanese Market: The Dynamics, the Potential, the Perspectives - Market Entry and Market Development Strategies: Opportunities for Foreign Companies in Japan - From the Theory to the Practice: The World of Business in Japan - Bibliography - Index -
- ISBN: 978-1-4039-9860-6
- Editorial: Palgrave Macmillan
- Encuadernacion: Cartoné
- Páginas: 144
- Fecha Publicación: 28/11/2008
- Nº Volúmenes: 1
- Idioma: Inglés