Healthcare relationship marketing: strategy, design and measurement
Haimowitz, Ira J.
156,73 €(IVA inc.)
INDICE: Contents: Introduction: healthcare trends and relationship marketing's role; Foundations of relationship marketing; Discovery: situation assessment; Strategy: planning the RM program; Analytics planning for relationship marketing; Execution: placing in the marketplace; Measurement of healthcare RM programs; Optimization and the new cycle; Conclusions and the future; Appendix; Bibliography; Index.
- ISBN: 978-0-566-09217-6
- Editorial: Gower
- Encuadernacion: Cartoné
- Páginas: 200
- Fecha Publicación: 01/03/2011
- Nº Volúmenes: 1
- Idioma: Inglés