Inbound marketing: get found using Google, social media, and blogs

For decades marketers have interrupted their way into buyers' wallets with TVand radio advertising, cold calling, and email blasting. But this type of marketing is coming to an end, as buyers get more and more sophisticated about blocking interruptions using TiVo, Sirius Satellite Radio, spam protection, and Do Not Call lists. Buyers are moving their shopping and learning to search engines, the blogosphere, and the social media web. Inbound Marketing exposes proven best practices required to leverage the changing nature of buyer behavior.Learn how to use social media to intrigue your best customers to come to you--get found online. In simple language, the book explains how to: Make changes to your website so that it ranks higher for terms typed in by your target market Identify and engage bloggers so they drive their readership to your site toenter your sales funnel Start a blog that will become part of the 1% of blogsthat succeed Effectively use LinkedIn, Facebook, Twitter, YouTube, and other social media sites Track your progress in search engines, the blogosphere, andsocial mediasphere and continually improve your strategy Double-down on cost-effective sources of leads and divest cost-prohibitive sources

• ISBN: 978-0-470-49931-3
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 256
• Fecha Publicación: 28/10/2009
• Nº Volúmenes: 1
• Idioma: Inglés