Now in its third edition, this bestselling book provides you with even more crucial insights into how retailing works. Fully revised and updated with the latest success stories, new ideas, strategic and tactical thinking, this title is the how-to retail bible. It covers everything from creating the ultimate retail experience to understanding your customer and the importance of motivatedshop floor workers. This is the book that will equip managers, ambitious team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.
- ISBN: 978-0-273-74454-2
- Editorial: Pearson/Prentice Hall
- Encuadernacion: Desconocida
- Páginas: 240
- Fecha Publicación: 01/05/2011
- Nº Volúmenes: 1
- Idioma: Inglés