Content rules: how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business

INDICE: Foreword by David Meerman Scott. Acknowledgments. Big Fat Overview (Sometimes Called an Introduction). PART ONE: THE CONTENT RULES. Chapter 1 TheCase for Content. Chapter 2 The Content Rules. Chapter 3 Insight Inspires Originality: Who Do You Want to Attract? Chapter 4 Who Are You? Chapter 5 Reimagine; Don't Recycle: Anatomy of a Content Circle of Life. Chapter 6 Share or Solve; Don't Shill. Chapter 7 Stoke the Campfire. Chapter 8 Create Wings and Roots. Chapter 9 The Care and Feeding of Fans. Chapter 10 Attention B2B Companies:This Is the Chapter You Are Looking For. PART TWO: THE HOW-TO SECTION. Chapter 11 A Blog as a Hub of Your Online Content. Chapter 12 If Webinars Are Awesome Marketing Tools, Why Do Most of Them Suck? Chapter 13 What's the Difference between an Ebook and a White Paper? (And When Should You Use Them?). Chapter 14 The Single Biggest Secret to Creating a Compelling Customer Success Story (Formerly Known as a Case Study). Chapter 15 From Dumpy to Sexy: A FAQs Makeover. Chapter 16 Video: Show Me a Story. Chapter 17 Podcasting: Is This Thing On? Chapter 18 Photographs: The Power of Pictures. PART THREE: CONTENT THAT CONVERTS: SUCCESS STORIES (WITH IDEAS YOU CAN STEAL!). Chapter 19 Reynolds Golf Academy: Greensboro, Georgia. Chapter 20 The Cool Beans Group: Greensboro, North Carolina. Chapter 21 U.S. Army: Fort Knox, Kentucky; Fort Monroe, Virginia. Chapter 22 AskPatty.com, Inc.: Thousand Oaks, California. Chapter 23 Kadient: Lowell, Massachusetts. Chapter 24 HubSpot: Cambridge, Massachusetts. Chapter 25 Kodak: Rochester, New York. Chapter 26 Boeing Company: Chicago, Illinois. Chapter 27 Indium Corporation: Clinton,New York. Chapter 28 PinkStinks: London, England. PART FOUR: THIS ISNT GOODBYE. Chapter 29 This Isn't Goodbye, and a Gift for You. Index.%;

• ISBN: 978-0-470-64828-5
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 282
• Fecha Publicación: 26/11/2010
• Nº Volúmenes: 1
• Idioma: Inglés