Chapters written by leading Internet professionals will include: Website design, technology trends, social networks, managing the organization using onlinetools, E-governance and board leadership, prospect research and donor modeling, volunteer recruitment and management, mobile technology, stewardship and relationship management, green technology applications, and more. In addition toscreenshots, tables, worksheets and checklists contained in individual chapters, several case studies will be provided throughout the text and in the Appendix.Ted Hart, ACFRE, ePMT (Columbia MD) is considered one of the foremost expertsin both online and traditional fundraising around the world. He serves as CEOof Hart Philanthropic Services, (http://tedhart.com) an international consultancy to nonprofits/NGOs, providing serious solutions to nonprofit challenges both online and offline. Steve MacLaughlin (Charleston SC) has spent more than 12 years building successful online initiatives with a broad range of Fortune 500 firms, government and educational institutions, and nonprofit organizations across the world. Steve is currently the Director of Internet Solutions at Blackbaud and is responsible for leading how the company provides online solutions for its clients. Jim Greenfield (Newport Beach CA) has served since 1962 as a fundraising executive to three universities and five hospitals on the Eastand West Coasts and in between. He retired from Hoag Memorial Presbyterian Hospital in February 2001 after 14 years as Senior Vice President, Resource Development and as Executive Director, Hoag Hospital Foundation, where more than $150 million was raised during his tenure. Philip H. Geier (New York NY) is a dedicated communications industry leader and activist who defined the modern advertising holding company, and is widely recognized for having championed and personally embodied the client-centric business model. In February 2001, Geierformed The Geier Group LLC to provide consulting/advisory services in marketing, communications and venture capital.
- ISBN: 978-0-470-53956-9
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 432
- Fecha Publicación: 30/04/2010
- Nº Volúmenes: 1
- Idioma: Inglés