Strategic issues management: organizations and public policy challenges

Strategic Issues Management is designed to position issues management in the strategic planning and management efforts by staff and executives. By exploring the communication options that organizations can employ in their stewardshipto address crucial public policy options and engage in collaborative decision-making, Strategic Issues Management gives students practical, actionable guidance. Thus, issues management is featured as supporting strategic management, getting the organization’s ‘house’ in order, engaging in tough defence and smart offence, and monitoring opinion changes that affect public policy. This book argues that issues management is not one of the many communication functionsbut a management function that can entail use of public policy resources to achieve harmony with key publics. Issues management is vital to an organization’s strategic management. It entails understanding and achieving high standardsof corporate responsibility by listening to and acknowledging the soundness of key publics’ opinions.

• ISBN: 978-1-4129-5211-8
• Editorial: Sage Publications
• Encuadernacion: Rústica
• Páginas: 424
• Fecha Publicación: 01/08/2008
• Nº Volúmenes: 1
• Idioma: Inglés