Higher education marketing
35,25 €(IVA inc.)
Effective marketing, recruitment and retention of students is imperative for university funding. This is the first book to provide practical strategic guidance for those implementing and managing Higher Education marketing. Built upon original research this informative book provides practical guidance to marketers and senior managers who have responsibility for developing and then executing marketing strategies.
- ISBN: 978-0-415-42052-5
- Editorial: Routledge
- Encuadernacion: Rústica
- Páginas: 272
- Fecha Publicación: 01/02/2010
- Nº Volúmenes: 1
- Idioma: Inglés