This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Gareth Jones and Charles Hill integrate cutting-edge research on topics including corporate performance, governance, strategic leadership, technology, and business ethics through both theory and cases. Based on real-world practices and current thinking in the field, the Ninth Edition of Strategic Management features an increased emphasis on the concept of the "business model" as a way of framing the issues of competitive advantage. The high-quality case studyprogram contains 29 cases covering small, medium, and large companies of varying backgrounds. All cases are available in the main student text and the corecase text. INDICE: PART I: SRATEGIC OVERVIEW. 1. Leadership, Strategy, and Competitive Advantage. 2. Opportunities and Threats-Analyzing the External Environment. PART II: COMPETITIVE ADVANTAGE. 3. Competencies and Profitability Analyzing Internal Resources. 4. Strategy at the Functional Level. PART III: FORMULATING STRATEGIES. 5. Strategy at the Business-Level. 6. Industry Environment and Business-Level Strategy. 7. Technology. 8. Global Strategy. 9. Strategy at the Corporate Level. 10. Corporate Diversification Strategy. PART IV: IMPLEMENTING STRATEGY. 11. Performance and Governance. 12. Corporate Single Industry Strategy. 13. Corporate Strategy across Countries and Industries.
- ISBN: 978-0-538-75440-8
- Editorial: South Western College
- Encuadernacion: Rústica
- Páginas: 512
- Fecha Publicación: 18/02/2010
- Nº Volúmenes: 1
- Idioma: Inglés