The 8th Edition of Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to? embark on a new venture in a logical manner.Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today?s entrepreneurial challenges. From Bob Hisrich?s expertise in global entrepreneurship to Mike Peter?s background as a both a real-life entrepreneur and academic to Dean Shepherd?s current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
- ISBN: 978-0-07-126768-7
- Editorial: McGraw-Hill
- Encuadernacion: Rústica
- Páginas: 602
- Fecha Publicación: 01/03/2010
- Nº Volúmenes: 1
- Idioma: Inglés