The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
- ISBN: 978-0-230-57657-5
- Editorial: Palgrave Macmillan
- Encuadernacion: Cartoné
- Páginas: 200
- Fecha Publicación: 22/05/2009
- Nº Volúmenes: 1
- Idioma: Inglés