Faith-based marketing: the guide to reaching 140 million christian customers

Secular businesses dont have a good understanding of the faith community. Faith-Based Marketing provides everything business leaders need to understand theChristian consumer power niche and effectively reach it. The media has often portrayed Christians as religious fanatics with little education or resemblance to mainstream Americans, but this is changing; as the New York Times reported in 2005, Evangelical Christians are increasingly likely to be college grads and in the top income brackets. Evangelical CEOs pray together on monthly conference calls, evangelical investment bankers study the Bible over lunch, and deep-pocketed evangelical donors gather at golf courses for conferences restricted to those who give more $200,000+ annually to Christian causes. The book isdivided into two sections. The first section features ten short chapters thatcover successful faith-based marketing that come from survey research conducted with believers from across the country. The second half of the book suggests who to reach -- it is a directory of Christian ministries and organizations,pastors conferences, Christian media, music festivals, and more -- providing valuable access points into the faith-based community. Each entry lists organizations contact information, people in key leadership positions -- and comments from those leaders on what they seek/avoid in business partnerships -- history, beliefs, media vehicles, and insider information on strategy and goals, sobusinesses can tailor proposals to each ministry, including sections called Darned if you do and Darned if you dont that spell out what to do or not do when proposing to a particular organization.

• ISBN: 978-0-470-42210-6
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 256
• Fecha Publicación: 13/05/2009
• Nº Volúmenes: 1
• Idioma: Inglés