'The Idea Writers' guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical advice plus details on creating award-winning multimedia ad campaigns. TERESSA IEZZI editor of 'AdAge's Creativity Magazine' and a regular columnist in 'AdAge', she's made regular appearances on ABC, CNN and BBC America andmore generally in the national press as an expert on advertising and popular culture.
- ISBN: 978-0-230-61388-1
- Editorial: Palgrave MacM
- Encuadernacion: Rústica
- Páginas: 224
- Fecha Publicación: 14/12/2010
- Nº Volúmenes: 1
- Idioma: Desconocido