Extends Henry Mintzberg's work to demonstrate the diversity of strategy approaches used in the real world of strategic management. INDICE: Introduction 1. The Essence of Strategy: Key Components 2. Some Traditional Typologies 3. Thirty P's for Perspectives on Strategy: Toward Strategic Style Flexibility 4. The Strategy Forest 5. Where There is a Will, Thereis a Way: All-powerful Optimists 6. The Entrepreneur Deliberates, the Market Decides: Cautious Optimists 7. That's the Way we See It, That's the Way we Do It: Framed Rationality 8. Go with the Flow: Interactive Players 9. The Second Atlas of the Forest 10. Gusts at the Top of the Pico Paradox
- ISBN: 978-0-415-55024-6
- Editorial: Routledge
- Encuadernacion: Rústica
- Páginas: 256
- Fecha Publicación: 19/10/2009
- Nº Volúmenes: 1
- Idioma: Inglés